In my village and area, there must be at least 100 coffee stands and 100 storefronts.
One person will get an idea, the rest will copy the exact same idea.
Copying the idea with no financial statistics or business acumen.
The people believe if they open, it is a path to income.
WRONG answer!
The problem here is there are more businesses than there are customers.
These new owners spend all their money opening a shop and stocking inventory, only to find out the hard way there are not enough customers to go around.
These owners end up sitting on inventory until it all expires and goes bad.
They have zero idea the amount of customers they need to positively turn their inventory into sales.
We can see them everyday, sitting there just wishing for customers that never magically appear.
With a very low education level here, I believe most have zero idea how many customers they would need to turn over their inventory before it goes bad.
We have had 2 shops this week, renting space in the 7 Eleven parking lot, close down due to lack of customers.
Since the 7 Eleven opened, local businesses are losing customers to 7 Eleven, hand over fist.
If you plan on living in rural Isaan and think you can make a living in a coffee stand or store front, I am telling you there is NOT enough customers.
Your money will all be spent and lost on inventory that goes bad due to no sales.
Don’t let anyone talk you into opening a business just because.